Real Estate Investment

Archive for January, 2012

2 Quick Tips – QR Code Marketing for Short Sale Prospects

January 9th, 2012

As you launch more of your marketing for short sales, the constant drive to increase lead count and conversion rate might seem challenging. When there is money to be made in a market competition increases. The only way to remain on top with your lead generation and sales efforts is to constantly differentiate your business.

You can differentiate yourself in many ways, and most won’t cost you a fortune. Especially when you have a base of marketing already in place (ie. letters, postcards, websites, signs, etc) you can often just make small changes to your existing marketing that will improve your conversion rates.

One of the latest methods of using the power of mobile marketing with your efforts for getting short sale prospects calling you is through the use of QR-Codes. QR Codes were once used primarily for industrial applications and now with the power of Smart Phones they are taking on an entirely new aspect. QR Codes allow you to “embed” data on an image and when a prospect “looks” at that image using their phone it can provide them more information in an instant!

Consider the following methods for your short sale marketing efforts.

QR Code on Open House Flyers – Consider placing QR Codes on your open house flyers. Especially when you are listing a short sale home in a neighborhood where you want more business, you can put them on your flyer to help the prospect learn more about how they too could have their home sold. When they scan your code have it go to a focused landing page on your site that shares about MORE than just the home you are holding open. Have it share how a short sale can be done AND how if they call or optin for help you can help them start the process in minutes.
QR Code, Direct to Video – You can direct a QR Code to different types of media. With video becoming more and more popular on mobile phones, consider directing your code to a video. The video could share about the challenges of selling a home that has no equity, how you can get the bank to stop calling, and how with just a simple phone call (hey they are on their phone) that you can help save them from the frustration of dealing with the bank.

QR Codes can be a valuable part of your marketing when used consistently to pique interest and generate leads. Put them into action today to help you generate more eager short sale prospects. » Read more: 2 Quick Tips – QR Code Marketing for Short Sale Prospects

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Posted in Marketing

Tags: Marketing open house flyers

A Schedule for Marketing Success for Your Real Estate Business

January 9th, 2012

In the world of real estate there are many challenges that can occur on a daily basis. Customers can cancel appointments. Transactions that you thought were going to close fall apart. A prospect who wasn’t supposed to come in for days arrives early. The number of challenges that occur on a daily basis can drive you insane.

Even with all of these challenges that can occur, I invite you to consider the following:

Struggling Agent – One who makes statements like “I don’t know what tomorrow will be like, I am busy”, “Each day is different I can commit to a meeting”; “I work 24/7″. The struggling agent never seems to get their schedule under control. They may have a good year every now and then, but for the most part they live commission check to commission check.
Top Producing Agent – One who makes statements like “Each Saturday we hold X of open houses”, “Ever morning from 9am-12noon we follow up on prospects”, “I don’t have time for a meeting on X, but I can schedule on Y”. The top producing agent controls their schedule.

Sound too far fetched? It won’t happen over night; however, when you want your real estate business to run smoothly you will have a set schedule that delivers consistent results. Consider the following elements that can be part of your schedule.

Marketing Time – Dedicate time each day to run your marketing. This might be short sale marketing. It could be doing marketing for your website. When you can dedicate at least 1 hour a day to work ON your business, instead of IN your business you will produce more leads and income.
Prospecting Time – When you can stay on the phone at least 3 hours a day you can have a 7-figure net income. This is not “chit-chat” time or walking around with your Bluetooth headset on. Prospecting time should be done in your office and focused on calling those interested in buying, selling, or even leasing. When you don’t have enough prospects to call, focus more time on marketing to generate more leads.
Appointment Time – Instead of meeting people at properties to show them homes, bring them to your office. Schedule time each afternoon to bring people in to discuss buying property. When you are focused on sellers, set listing appointments each evening. Make it a point to have new appointments daily.
Workout Time – Keeping a demanding schedule means having energy. Dedicate time each day (for most people it is the morning) to your workout. If you can’t hit the minimum of 60 minutes, consider dedicating at least 30 minutes, the important part is to start.

By creating a consistent schedule you will gain more free time and earn more. The more you control your schedule the more FREEDOM you will enjoy. » Read more: A Schedule for Marketing Success for Your Real Estate Business